Bootcamp Place Branding
The EAFIT Place Branding Bootcamp provides practical guidance on the positioning, creation and implementation of your place brand. Professor and practitioner Guido van Garderen (London School of Economics) provide practical guidance infused by the latest academic insights in a three-day executive education course in the heart of Medellin aimed at a City Hall, Local or Regional Authorities, Tourism and Investment Agencies.
Pronto tendremos nuevas fechas para este programa.
Para más información llena el formulario.
$4.550.000
Contenido del programa
DAY 1
June 27th
Session 1.
8:00 – 9:30
Welcome + Introduction
to Place Branding
Session 2.
10:00 – 11:30
Positioning the Place Brand
The Battle for the Mind
Session 3.
12:00 – 13:30
Destination of Choice
How to stand-out from competing places.
Session 4.
15:00 – 16:30
The Quest for Roots
A Place to Study, Work and Live
Plaza Mayor / Buró
Evening Program
17:00 – 19:00
Experience Dinner
La Gabriela (food lab)
country-of-origin branding
DAY 2
June 28th
Session 1.
8:00 – 9:30
Brand Architecture
The Relationships between Place Brands
Session 2.
10:00 – 11:30
Place Brand Governance
Organizing for Success
Session 3.
12:00 – 13:30
Made in Medellin
Comuna 13/Moravia
Session 4.
15:00 – 16:30
The city brand of Medellin
Transformation Lessons / Comuna 13 icescream
Evening Program
17:00 – 19:00
City Hall Dinner
Barrio Provenza/Barrio Manila
DAY 3
June 29th
Session 1.
8:00 – 9:30
Brand Tracking
How to measure success
Session 2.
10:00 – 11:30
Place Brand Design
From a Logo towards a Visual Identity
Session 3.
12:00 – 13:30
Place Brand Experience
Designing the Visitor’s Journey
Session 4.
15:00 – 16:30
Iconic Campaigns
Lessons from Advertising: (CEO agency)
Evening Program
17:00 – 19:00
Farewell Dinner
NEWO Universidad EAFIT
Dirigido a
Gobiernos y otras autoridades locales o regionales y agencias de turismo e inversión.
Docentes
Docente 1
Docente 2
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